Research and Development Strategy Consulting
Our research and development strategy consulting has helped many leading companies, across a range of industries, maximize their returns on R&D investments. But delivering superior returns often requires transformational change: treating R&D as an integrated innovation system.
Leading the Way
Too many companies leave money on the table in their core businesses. More than 80% of executives say they are not even close to achieving full potential in their core business. A major area of uncertainty and potential impact on returns is R&D. Our research and development strategy consultants help companies find the untapped growth potential and unrealized cost savings by focusing R&D efforts in their core businesses on efforts with high potential ROI.
The “R” in R&D starts with an idea, an inspiration, or an insight. The path toward developing that idea or insight into a viable product or service can be fraught with uncertainty, hidden costs, dead ends, and roadblocks. We’ll help your company ensure you’re investing in R&D that goes in the right direction: toward growing your core businesses with projects that carry the potential for strong returns.
Going to Work for You
Some companies hit a wall in their current business and fail to successfully redefine their core. We help firms find successful platforms, often within their own businesses, along with new customer insights and capabilities, to renew their business model. Research and development is a critical part of this effort. If you don’t innovate, you stagnate; however, if you dive into uncharted waters without a firm understanding of how your R&D may impact your core business, you risk sinking the ship. We develop insights that work for our clients. Our approach and recommendations are highly customized and lead to practical actions.
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.